Email Marketing

Better relationships = better bottom line

You’ve probably heard it takes an average of 8 ‘touches’ to make a sale.

Whether you believe that statistic holds true for your business or not, let’s agree on one thing – relationships and experiences matter when it comes to driving sales.

The challenge? Time.

Many of us don’t have the time or resources to consistently stay top of mind and provide value for each and every customer, let alone the ones we’ve already sold.

Building stronger relationships is easier than you think

Effective email marketing can offer your current and potential customers a better experience with you, your company, and your brand.

Campaigns can be created to communicate with potential, current, and past customers.

They can have a variety of goals including:

• Thanking someone for signing up and present them with a special opportunity, maybe an offer for a free gift or a special coupon
• Reaching out and tell someone it’s been a while since they’ve visited your website or online store and they might want to check out “new” content
• Sending an “abandoned cart” notice if they’ve gotten really close to purchasing but haven’t completed the transaction
• Creating a training sequence or send a drip campaign of information on a particular subject or topic, with a set beginning and end
• Asking for feedback by encouraging your customers to share experiences or write an online review of your services (these requests tend to have a stunning rate of return!)
• Promoting special content, such as a blog, or an event
• Sending reminders for things like appointments or renewal notices
• Reaching out and send a special coupon on someone’s birthday or other occasions

Whatever your goal, email marketing is an important communication and relationship building tool you don’t want to miss out on.

At Strategy Maine we create email marketing strategies, curate effective campaigns, and optimize subscriber lists and messaging to get you more opens, more clicks, and more conversions. Simply put, we help strengthen your relationships and get you more sales.  

Get our 5 tips to setting up a successful email marketing campaign: