Are you happy with your long distance phone service?
Sorry, that headline was a little random and weird. But, if you’re slightly miffed and wondering why in the world we would be trying to talk about long distance phone service right now, hold on to that for a moment.
Whether it’s the cold call at dinner that actively interrupted your meal or a billboard for the best deals on long distance phone service you won’t ever need, we call this outbound marketing.
While outbound marketing works for some industries and has a place in many marketing strategies, it can lack focus, be difficult to track, carry high cost with low return, and make a bad first impression if the timing isn’t right.
Feed the funnel, make more sales
Enter lead generation. We define lead gen as the art of initiating customer interest and cultivating relationships to generate sales.
Simply put – find customers already looking for what you have to offer and lead them to the sale through positive, wanted interaction.
With lead generation, not only do you not become that annoying disruption to your potential customer, but you also end up with a list of people who’ve at least shown interest in your product or service, making them what we call a qualified lead. It’s a win-win.
Once you secure a lead they begin their journey through your sales funnel, where hopefully they convert to a customer. But, getting prospects into your funnel is only the start.
Engage with purpose
“People do business with people they know, like and trust.”
Once you have a list of leads you need to be prepared to engage, inform, and offer value. This builds authority and trust and allows you to convert your new audience into customers.
With the right lead generation strategy, you can move more leads from Awareness to Action and measure impact along the way.
At Strategy Maine we develop and execute lead generation strategies that fill your pipeline, build customer relationships, and get your prospects to take action. Are you ready for more sales?
Get our 5 ways to fill your funnel:
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