If you build it, they will come … or will they?
You did it! You built your website or finally gave it the revamp it needed to get you hitting all the numbers and budgets.
Except you pressed the launch button and nothing seems to be changing.
It’s not an issue with your phone line and yes, your email is still working. Chances are that shiny new site is lacking a few key elements (including a marketing plan) to start churning out sales.
93% of online experiences begin with a search engine.
Think about it. Whether you are looking for a new car, booking a vacation, researching your next home upgrade project, or trying to prove to your wife that “Walk Like an Egyptian” was the number one song in 1987, you turn to the web and type in the search bar on most occasions.
Because we live in a “Google” world it’s critical to have your site optimized for search engines. But, you also need to have a strong online presence.
Are you checking all the boxes?
Optimizing your business to be found online is a multiprong approach with varying levels of intensity, but below are the must-do basics to begin improving your online visibility.
- Your own site: Be found in local search by ensuring your phone number and address are easy to find on every page. Determine keywords you would like to organically rank for when customers search for your services and implement them on your site within the content, titles, and metadata or your site. [I would like to have a link to a blog/guide here]
- Around the web: Backlinks (links to your website from other sites) help with credibility in Google’s eyes and give you additional exposure. While many see them as the hardest piece of the SEO puzzle, earned media and PR coverage, as well as community partnerships, can help in building up your backlinks.
- Local business and social media listings: Start with Google and Bing, then create and optimize accounts in places like Facebook, Yelp, and Foursquare as these feed into the search engine process of finding, categorizing and prioritizing businesses in local search results.
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Reviews: Encourage your customers to leave reviews for your business. Peer reviews are a powerful tool in helping to build confidence in the eyes of potential customers. Getting reviews on Google, Facebook, Tripadvisor, Yelp, etc helps to build online credibility for your business.
At Strategy Maine, our goal is to get you found. Utilizing the latest SEO strategies, we will get your business to rise to the top of the rankings in the service areas you want to grow.
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